Beyond Vanilla: The Joy of Experimenting with Cake Flavours -23/01/2024

Hi I’m Mimi and welcome to my sweet corner of the world! For those who know me, it's no secret that I am deeply passionate about baking. But what truly sets my baking adventures apart is the sheer joy I find in exploring a myriad of flavours. Mimi's Treats & Sprinkles was founded with a simple yet powerful vision - to create delicious and uniquely flavoured (some might say quirky!) cupcakes and treats. Since then, our offerings have expanded to include larger celebration cakes and handmade gourmet marshmallows. Although the premise of exciting flavours is still the same.


I do make the traditional flavours, but my passion lies with the out of the ordinary. While a classic vanilla cake might be a timeless delight, there is a world of flavours waiting to be discovered. The heart of my baking philosophy lies in crafting unique experiences for my customers. When you bite into one of my creations, I want you to experience a burst of flavours that linger on your palate, creating a memory that lasts long after the last crumb is gone.

Selling my treats at markets is a great way to encourage people to try new flavours, when they see beautiful cupcakes and treats right in front of them, they are more likely to try flavours that they wouldn’t have dreamed of trying before. Now don’t get me wrong some of my experiments don’t turn out to be too popular. For instance, I created a Maple Bacon cupcake (the family thought I was nuts!). It was my own take on the classic American breakfast of pancakes with bacon and maple syrup (yum!), a few people loved it but overall, it wasn’t a great seller, which was unfortunate for a young woman and her friends when they came to buy some more after trying one at a previous market.

I am constantly on the lookout for unique flavour combinations, drawing inspiration from different cuisines, seasonal produce, and unexpected pairings. This constant exploration not only keeps me excited but ensures that my customers are treated to something new and exciting with each visit.

As I continue to pour my heart into the oven, creating treats that are a testament to my love for baking and diverse flavours, I invite you to join me on this sweet journey. Why settle for the ordinary when you can explore the extraordinary? Let's savour the extraordinary together, one flavourful bite at a time.